Just hit the like button and let him suffer
We need 5000 likes on Facebook to make him bike 545 km!
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Inventis Facebook

We made a bet with or chief

We are going to Tromsø (Norway) to run a marathon. If we get 5000 likes on our Facebook, the day after the race our boss will bike to North Cape (545 km.)

See here the bike route

We, 13 colleagues from the Belgian web design company Inventis, all decided to run the
Midnight Sun Marathon in Tromso, a city above the Arctic Circle.
Our boss, Jan Raedschelders, made a bet with us: if we can get 5000 fans on the Inventis Facebook page, he will bike to North Cape, a ride of 545 km through rugged landscapes.
Of course, Jan doesn't think this is possible, but we do!